The Website Expert Review is a practical checklist of changes that you can start making right away to improve the performance of your website.

Everytime a potential customer visits your website it goes through a number of tests. If your website passes these tests you've probably found a new customer, but if your website fails even one you've probably lost a customer.

The website fitness plan evaluates your website using a set of heuristics (or guidelines) that represent common aspects that websites are frequently tested on.

Website tests

• Mapping - how well equipped is your website at allowing search engines to give people directions to your website?
• Approaching - how persuasive your website is at convincing people to visit your website?
• First Impressions - when people visit your website, will they turn right around and leave, or will they stay a little longer?
• Browsing - how well does your website support people who have vague goals?
• Seeking - how well does your website support people who know exactly what they are looking for?
• Buying - when people have found something they want, how well does your website support people making a purchase?

Knowing where your website is doing well, and where it's doing poorly is only half the solution. As the name suggests, The Website Fitness Plan gives you a checklist of clear changes that you can start making right away to improve the performance of your website.

First steps

If you'd like an Expert Review of your website, contact me for information on how to proceed.