A Webpage Refresh is perfect when you have a specific page in mind that isn't performing to it's potential.

You might have a homepage or landing page that you want to lower the bounce rate, or you might have a pathway or product page where you want to increase the conversion rate.

With a Webpage Refresh you choose a single page to undergo a makeover, and the goals you'd like to achieve with the refresh.

Les Mills New Zealand Homepage Refresh Download Homepage Makeover (PDF 1.7 MB)

Flexibility with three design directions

Each Website Refresh contains three design directions. A design direction communicates a possibility for the chosen webpage. The design direction is intended to be a communication tool that allows explore the content and functionality of the webpage, but is not a refined graphic design.

• Option one focuses on quick wins that can be made by applying best practice conventions while keeping development effort to a minimum.
• Option two looks at what is possible when content and functionality can be added or removed to the page.
• Option three is a blue sky ideation concept which may take extra effort to develop, but is likely to have the strongest positive impact on the webpage's performance.

These design options give you the freedom to start making positive changes to the webpage design immediately, and also gives you something to aim for in the long term.

Design debrief

Naturally, I won't just drop the designs with you and run, but instead the options are presented in a debrief call, and also gives you the opportunity to ask any further questions you might have.

First steps

If you have a webpage that you'd like to be refreshed, download, complete and return the Webpage Refresh Design Brief (8 KB).

I'll get back to you within 48 hours to with any clarifications needed and to confirm the delivery date for the Webpage Refresh.