I’ve just booked my travel insurance (talk about last minute – I’m leaving 3 days!) and after checking 8 different policies, I’ve ended up choosing World Nomads, who are recommended by Lonely Planet, but also had the cheapest policy of the 8 companies that I got quotes from.
Excluding their insurance product (which is quite interesting in itself because they allow you to extend your policy while you are away) World Nomads are interesting because although their core business is selling Travel Insurance, they are actively extending their how they can support their customers at different stages of their travel adventures.
¡Hola! Free language guides
First off, they produce a range of free iPhone/iPod Touch Language Guides. I’ve downloaded the Spanish Language guide, and a quick look though shows me that I’m definitely expect to be referring to this a number of times throughout my trip – and each time I do, I’ll be reminded of the great service that I’m getting from World Nomad.
Keep in touch with an adventure journal
Secondly, after purchasing the travel insurance, I was encouraged to sign up for a free online adventure journal – allowing me to join and focused network of travel bloggers.
Extending your customer customer experience
Most companies focus on a specific and stage of a customer journey – generally the purchase stage, World Nomad has gone the extra mile and are supporting people through the preperation (by learning a language) and also the actual experience of being on holiday (by both the language guide and also the adventure jounrals).
If you’re working with an organisation — pause for a moment — and think about what stage of your customer’s experience you and your competitors focus on the most, and then think about relevent ways that you can extend the ways you support people in their customer expereince.
Link Love
Twitter: Chris Nobel @WorldNomads
Main website: http://www.worldnomads.com
Language Guides: http://journals.worldnomads.com/language-guides/
p.s. Tower Travel Insurance #Fail
World Nomads wasn’t my first choice – I was going to go with Tower Travel Insurance – except I had a question about the policy and calling their 0800 number I spoke with a friendly representative who passed me onto a colleague to answer my question who — by the way they spoke to me — obviously wasn’t interested in talking to me. If that is how I’m treated as a prospective customer, I’d hate to think how I might be treated if I ever had to make a claim.
Tags: customer experience, insurance, travel
